18 July 2007

Multimap, one of the world's leading online mapping and location-based services providers, will be demonstrating the latest version of its API service to the travel industry at the Sales and Marketing in Travel Show, at the Marriott Hotel, Sydney, on the 18th and 19th July, 2007.

Chris Warrick, Managing Director of Multimap Australasia, will also examine web-based content and new marketing technologies, in a session he will co-host at 11.30am on day one of the event (18th July) along with Basil Hyman, Marketing and Internet Director of STA Travel.

Chris also invites travel professionals to visit Multimap's stand (no.2) and see live demonstrations of the Multimap APIV1.2. The latest release breaks new ground in bringing together searching, routing, mapping, geocoding, and POI data and imagery into a single one-stop service. The service gives businesses unprecedented capability and control over their location services, and comes complete with Multimap's industry-leading customer support. The API offers major new areas of functionality, and also takes Multimap's mapping interface to a new level, with the addition of overview maps, smooth zooming, automatic de-cluttering of icons, and many other features.

About Multimap

Multimap is one of the world's leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial ("where's my nearest?") searches to more companies than any other supplier in Europe. All services are offered on mobile, PDA, kiosk, and interactive TV platforms and in multiple languages.

The public website, www.multimap.com, provides a range of free, useful services to assist with everyday life. Key features include street-level maps of Europe, USA, Canada, New Zealand and Australia; road maps of the world; door-to-door travel directions; aerial photographs; links to location information; and services such as hotel, restaurant and entertainment booking. The public site attracts over 10 million unique users, registers more than 180 million page impressions every month, and is one of the top 10 most visited websites in the UK. Multimap recently featured in The Sunday Times Fast Track 100 league table of fastest-growing unquoted UK companies across all sectors

In the Australian and New Zealand markets, leading companies including Flight Centre.com.au, PropertyLook.com.au, eHound, Cabbiexpress, aussiehome.com, Commercial Real Estate and Colliers International New Zealand, have selected Multimap as their online mapping partner. They tell us that our location-based services not only offer rich content that enhances the user's experience of their sites, but that they also drive people to their real-world locations. Increased footfall through the doors translates easily and quickly to growth in sales.