Case study

AEG-Electrolux Case Study

Multimap delivers a detailed, interactive map pinpointing the nearest AEG-Electrolux distributors

AEG, part of the world's largest domestic appliance group, Electrolux AB, offers Multimap's Storefinder service on its UK website to enable users to quickly and easily find their nearest distributor of AEG products, and access a detailed, content-rich map pinpointing its exact location.

To access the service, visitors to www.aeg-electrolux.co.uk click on the "Dealer Locator" tab at the top of the screen. Next, they enter their town or postcode, and select the types of AEG-Electrolux stockists they wish to see (AEG-Electrolux Centre of Excellence, John Lewis Stores, AEG-Electrolux built-in stockists, AEG-Electrolux freestanding stockists). Alternatively, they can click on the map icon to see the top ten nearest stockists.

Multimap delivers a detailed, interactive map representing the nearest AEG-Electrolux distributor with a red circle. A list of other nearby dealers appears beneath the map. Customers can click on the map, or alter the map scale to zoom in and out, and use the arrows that appear beneath the map to pan N,S,E,W.

Commenting on Multimap's Storefinder service, Dawn Stockell, Brand & Marketing Manager, said, "We are continuing to grow AEG-Electrolux's market position for domestic appliances and a key part of this is ensuring that our users' experience of the website is as positive and useful as possible. The AEG-Electrolux brand's logo is 'Perfect in form und funktion' and clearly our website needs to reflect this. The excellent performance of Multimap's service, coupled with its ease of use and the high quality of its mapping data, translate to a dealer locator that has our core values very much in evidence."